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Due to its richness in sugars and organic acids, passionfruit can be employed in every kind of moisturizing cosmetics. It can be added to anti-aging and sun protection products due to its vitamin C and carotenoid contents, which actively scavenge free radicals and reduce deleterious effects of sunlight.

Additionally, its selenium content makes passion fruit suitable for anti-aging products, since it takes part in the antioxidant cell system, responsible for maintaining cell membrane structure and functions. This mineral acts together with vitamin E to prevent damages caused by oxygen free radicals.